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THE MiLB CREATIVE CUT

TOTO, we’re not in Japan anymore.

Same strategy. Now give Minor League Baseball room to do what it does best: turn a simple idea into something fans want to talk about.

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THE GUARDRAIL

The creative can get weird. The business case cannot. Every execution still needs to create trial, qualified pipeline or measurable conversion.

01 · THE IN-GAME PLAY

Upgrade the Throne

Take a familiar seat-upgrade promotion and make the reward feel unmistakably TOTO: better seats, built-in cooling mist and a trackable offer to upgrade the throne at home.

What it creates: a familiar fan mechanic, a premium product demonstration and a direct home-upgrade CTA.
02 · THE BETWEEN-INNINGS PLAY

Bring the Bidet Home

A classic basepath race with a bathroom twist. A kid and the world’s least aerodynamic mascot race from first, around the bases and home. Beat the throne, bring the WASHLET home.

HOME 1B 2B 3B
BRING THE BIDET HOMEBeat the throne. Win the WASHLET.
Winner brings the bidet home. Everyone else gets the trackable offer.
What it creates: between-innings entertainment, a real product prize and a trackable offer for everyone who did not win.
03 · THE FULL THEME-NIGHT PLAY

Potty Mouths Night

Give the club a one-night identity it can actually own: cap, jersey treatment, merch, scoreboard package, social content and a sprinkler-powered ceremonial first pitch. TOTO stays premium; the club gets to be MiLB.

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POTTY
MOUTHS TOTO 02
ONE-NIGHT CLUB TOOLKIT Cap + jersey identity Scoreboard package Merch + social templates Sprinkler first-pitch moment The club can dial the joke up or down. The strategic spine stays consistent.
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THE POTTY MOUTHS
What it creates: a complete theme-night identity, merch and content while the club carries the wink and TOTO stays composed.
04 · THE COMMUNITY PLAY

Old Faithful

Use community investment to improve high-traffic public restrooms with a National Park partner. If the launch happens near Old Faithful, the earned-media visual pretty much writes itself.

Improve the places people need most. Then let earned media notice the water feature on its own.
What it creates: useful community investment first, earned conversation second.
THE OPPORTUNISTIC PLAY
THE POINT Give clubs a strategic platform, then leave enough room for the off-the-wall creativity that makes Minor League Baseball memorable.
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