*rob and rizzbot
*rob and rizzbot
*rob and rizzbot
*rob and rizzbot
*rob and rizzbot
i build the brand work people remember, and the engine that scales it. nearly 15 years across brand and integrated marketing. i tend to own more ground than the headcount suggests.
based in houston. formerly london.i was the guy with the microphone. ballpark rob.
nobody at a tuesday game came for me. that is where i learned attention is not handed to you because you are standing on the field. you earn it in the four minutes between innings or you do not get it at all.
built and led a 75-person production team running every pre-game, in-game, and special event.
directed live on headset for four seasons, including the 2017 world series championship run. you cannot direct a live show by having opinions. you decide quickly, and the crew already has to know why.
built the engine, then ran the brand around it.
the gamification platform became the digital backbone for a sports portfolio spanning mlb, nfl, mls, nwsl, and collegiate properties. in london, forecourt dramas earned 74.1% creative recall, the highest in sky media’s history, and moved consideration from fifth to third. later, i owned a $50m+ combined annual marketing investment, directed a 700m+ impression campaign, and ran the loyalty and app portfolio end to end, from strategy through development through testing.
a deliberate pause to learn on my own terms.
i built an ai version of myself that answers questions about me, a connect four game where a crowd votes on the next move, and a set of detective games about brand leadership. in between i coached tee ball, taught my son to golf, walked dolly more than strictly necessary, and got meaningfully better at guitar. every project taught me something i did not know.
growing the game: more people in the seats, more people watching.
my career has taken intentional turns. team side at the round rock express and the houston astros. sponsor side at phillips 66 and jet. now i get to bring both views, and the creative craft in between, to growing attendance and viewership for the game where it all started for me.
where the formal version started.
the degree is the short line. the longer story is everything that came after it.
what came with me from every room: a live show does not wait for consensus. a crowd tells you the truth immediately. the person with the budget and the person with the idea should be the same person more often than they are.
this site is where the rest of it goes. the thinking, the building, and the occasional thing i make just to see if it works. if you're building something and you're stuck, that's still my favorite conversation.
a humorous branded mini-world that made fuel savings engaging, driving app and sales growth.
90.9% video completionmodernizing a sixty year fan ritual into a digital app experience while preserving emotional connection.
98.9% redemption completionmaking a legacy petrol brand feel intensely current through culturally specific humor and storytelling.
74.1% creative recall