hi, i’m rob.

i make the other ones.

74.1%

creative recall. the highest
score in Sky Media UK’s history.

90.9%

of viewers finished the ad for… uh,
a gas brand. skipping was free.

98.9%

of sports fans who started the
redemption process finished it.

i'm selective on where i put my attention and the rooms i do it in.
a few things that have not changed from minor league baseball to London and back:

"How Low Can You Go?" ran through my desk from strategy to creative to media to post-mortem. But the magic wasn't me doing everything. It was a talented team of agency partners, analysts, and creatives doing their best work because someone kept the whole idea intact from start to finish. When 9 out of 10 people watch a fuel ad all the way through, that's what it looks like. Commodity fuel, a professional sports brand, or a new product launch, the approach holds.
My favorite ideas aren't one-offs. A gamification platform I built for one sponsorship became the digital backbone for an entire Fortune 30 sports portfolio. One event template ran 100-plus activations a year. If the idea only works once, I haven't finished the job.
With the Houston Astros, I spent my days building a highly technical production team and a content strategy for a brand the whole world watches. Then I put on a headset each night and produced the experience live for 40,000 people, every game. Partly for consistency. Mostly because I loved it.
My goal has never been a title. It’s a marketing family tree: people who look back one day and say, “that was the best team I’ve ever been a part of.” That’s what I’m building next.

vp brand / head of brand / senior brand & integrated marketing leadership
a brand people remember but can't place. a commodity that needs a personality. a team that needs building, not just managing.
based in Texas (preferred), open to relocating for the right fit.
available now.