hi, i’m rob.

you’ll forget 84% of the
ads you see today.

i make the other ones.

creative recall. the highest
score in Sky Media UK’s history.

74.1%

Forecourt Dramas

of viewers finished the ad for… uh,
a gas brand. skipping was free.

90.9%

How Low Can you go?

of sports fans who started the
redemption process finished it.

98.9%

in-app gamification

my standard:

  • “How Low Can You Go?” was mine from first brief to final edit. Strategy, creative, media, post-mortem. When 9 out of 10 people watch a fuel ad all the way through, it’s because there was the right mix of alignment and autonomy. Commodity, Professional Sports Brand or a new product launch; it is still the same formula.

  • With the Houston Astros, I spent my days building a highly technical production team and a content strategy for a brand the whole world watches. Then I put on a headset each night and produced the experience live for 40,000 people, every game. Partly for consistency. Mostly because I loved it.

  • My goal has never been a title. It’s a marketing family tree: people who look back one day and say, “that was the best team I’ve ever been a part of.” That’s what I’m building next, and I’m taking my time finding the right place to continue planting it.

i’m selective on where i put my attention and the rooms i do it in. three things

that have not changed from minor league baseball to London and back:

more on how i think

Pools of sorrow, waves of joy are drifting through my opened mind inciting and inviting me

〰️

Limitless undying love which shines around me like a million suns it calls me on and on across the universe

〰️

Jai Guru Deva

〰️

Om

〰️

Pools of sorrow, waves of joy are drifting through my opened mind inciting and inviting me 〰️ Limitless undying love which shines around me like a million suns it calls me on and on across the universe 〰️ Jai Guru Deva 〰️ Om 〰️

are you building something

worth remembering?

tell me about it, especially where you’re stuck.

*Ehrenberg-Bass Institute research, via Byron Sharp's How Brands Grow: only 16% of ads are both remembered and attributed to the right brand.
Ehrenberg-Bass Institute books page, How Brands Grow PDF, Byron Sharp's ResearchGate, How Brands Grow summary referencing the 143-ad study
i just footnoted my own homepage. this is who i am and i am questioning my life choices in general.